For Mastiff, this is a major victory, considering that sales of its previous releases were often modest at best.īy all means, Deer Drive should have been lost in the shadow of its competition. In a press release issued in September, Mastiff noted that its budget-priced Wii hunting game Deer Drive had sold more than 400,000 units in North America since its launch in 2008. It was only when Mastiff applied its business sense to a more competitive genre that it found major sales success, however. The majority of its published works met with praise from fans in each game’s respective genre, and many won critical acclaim as well. Mastiff showed canny discretion in the games it chose to localize.
“Niche” does not even begin to describe Mastiff’s interests, in other words. Pump It Up Exceed was released at retail bundled with a unique dance mat peripheral, adding even greater expense to the venture. In a brave move at the height of its publishing days for the PlayStation 2, Mastiff even went as far as to buy the international licensing rights for dozens of Korean pop songs for inclusion in Pump it Up Exceed, a multiplatform dance game.
#DEER DRIVE WII AMAZON PSP#
Some of its more notable localizations include Nippon Ichi’s strategy-RPG La Pucelle: Tactics, Namco’s rhythm-action game Technic Beat, and Falcom’s PSP action-RPG Gurumin. Based in Japan, it started out as a North American publisher of limited-appeal Japanese games. Mastiff is an odd little company with an interesting success story.
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